Planning your next launch and wondering what free resources and lead magnets work best? Do you run webinars, a challenge, a virtual summit, or some combination of the 3? In this episode we cover the pros and cons of each. Key points in this episode: * The purpose of your launch is to take your potential clients on a journey so they know what it feels like to work with you, the value you provide, and the transformation that is possible, so that clicking the ‘buy now’ button is a no brainer for them. * Live lead magnets are one of the best and easiest way to convert people into paying clients. * Choose the option that will allow you to really show up and give value by being you. You are what they came for, so show up, shine, and give a tonne of free value. Keen to learn more about Launching with Flow? Check out my free video training 'The Fundamentals of Launching with Flow' at www.laurainorder.com/launch.