We've all see or been subjected to bro marketing, pushy, spammy, and down right gross tactics in the online business world. I'm sure we've also all had mentors and coaches suggest we sell in a certain way, use certain launch strategies that just didn't sit well. The thing is, any strategy can and will work for the right people under the right circumstances. But we also get to choose what we will and wont do. We get to choose what feels right for us, in alignment with our values. We get to choose how we run our business and launches. How do we launch with integrity? Be yourself, be authentic Sell and launch in a way that you'd want to be sold to! Be honest Experiment and learn from your mistakes